Alumnae engagement plan

Client
Girls Write Now
Faculty
Toni Harris Quinerly
Team
Deborah Embaie, Lydia Avila, Jiawen Meng, Kobi Rav, Xuan Zhang

Founded in 1998, Girls Write Now (GWN) mentors underserved young women to find their voices through the power of writing and community. GWN’s programs include one-on-one mentoring, workshops on writing, reading showcases, digital training, and college preparation. GWN engaged a Capstone team to help them track their alumnae, understand the long-term impact of their programs, and understand ways to engage them in meaningful ways. The Capstone team conducted extensive research, administered surveys, and held focus groups. Using this data, the team produced a detailed report outlining an alumnae engagement strategy that included information on the long-term impact GWN has on its members.