ASSESSING AND DEVELOPING TOOLS FOR A SUCCESSFUL PRODUCT LAUNCH

CholPori is a web-based, self-driven learning application that enables students in Bangladesh to enhance their literary learning both inside and outside the classroom. An estimated two-thirds of students in Bangladesh are currently reading below grade level literacy standards. In order to assess their application, which began its launch in January 2022, CholPori enlisted a Capstone team to create a product testing plan and data collection strategy. The team conducted a context and market analysis, using its results to develop a Classroom Implementation Assessment Tool and a post-launch usability survey. The data collected through the assessment tool and survey was designed to evaluate impact and inform CholPori’s strategy. With evidence-based research and analysis, the team has helped lay the groundwork for CholiPori’s expansion into the Bangladeshi educational technology market.