BUILDING A BETTER FUNDRAISING STRATEGY

Hewnoaks Artist Residency is a small nonprofit located in Lovell, Maine that provides artists the gift of space and unstructured time to advance their work. Relying heavily on support from grants, Hewnoaks engaged the Capstone team to provide evidence-based guidance and recommendations on ways to diversify its funding resources and build a better fundraising apparatus. The team completed surveys and interviews of key stakeholders and researched fundraising strategies and peer organizations that completed similar expansions. Based on its findings, the Capstone team devised an overall fundraising strategy for Hewnoaks and developed key recommendations and tools, including a three-year implementation plan, strategies for augmenting volunteer and board member engagement, fundraising event best practices, and a detailed guide to enhance the donor engagement cycle of the organization.