Comparative Market Analysis for Expansion

StationMD is an innovative telemedicine startup founded by board-certified emergency medicine physicians. StationMD physicians seek to reduce avoidable hospital utilization in vulnerable populations by conducting examinations in patients’ homes or residence facilities using sophisticated video-conferencing and diagnostic technology. The focus is on treatment of intellectually and/or developmentally disabled and nursing home populations that are historically at higher risk for avoidable emergency department visits and hospitalizations. StationMD engaged a Capstone team to help expand its footprint into new geographic regions across the US. The team performed a comparative state-by-state analysis of regulatory policies and market-share competitors and conducted research on physician licensing requirements, e-prescribing, and parity laws. The team provided empirical recommendations on potential expansion, including a weighted ranking system and dashboard indicating StationMD’s optimal path to expansion