CRAFTING DYNAMIC COMMUNICATIONS FOR CHANGE

Women's March is a national, intergenerational organization that
builds its base through annual marches, election activism, and
combating misinformation. The organization is committed to
building a base of feminists to end sexism, sexist exploitation, and
oppression. Despite a strong base with over five million supporters,
Women’s March faces the challenge of overcoming political apathy
in American political discourse. Seeking to re-energize its base and
cultivate effective dialogue, Women's March engaged the Capstone
team to refine its communication strategy. The team analyzed email
communications to identify effective messaging associated with
increased donations and engagement. Leveraging these findings,
the team provided recommendations to enhance the client’s
email practices and delivered the client a comprehensive toolkit
emphasizing data-driven narratives that galvanize supporters into
action.