Creating a Next Generation Initiative Model for a Jewish Nonprofit Organization

"The American Jewish Joint Distribution Committee (JDC) is the Jewish community's premier organization dedicated to rescue, relief, and renewal of Jewish communities abroad. As JDC is strategically planning for its organizational future, it requested a Capstone team to make recommendations concerning a ""Next Generation Initiative"" that will increase awareness among Jewish young adults of JDC and Jewish communities abroad. The Capstone team conducted a review of relevant literature, interviews with key stakeholders at JDC, interviews with other nonprofit organizations engaging young adults, and a survey of Jewish young adults regarding their engagement with the Jewish community. This information was then compiled and analyzed to produce a report of findings and recommendations that will help JDC to address the critical issues currently facing the organization. The report's recommendations provide a firm base for JDC to begin to develop a unique JDC ""Next Generation Initiative"" that will engage Jewish young adults in their mission. "