CREATING A STRATEGIC PLAN TO INFORM THE CONSERVANCY'S VISION, GOALS, AND IMPLEMENTATION

Client
Fort Green Park Conservancy
Faculty
Pool, Ivy
Team
Jordana Birnbaum, Kelley Baldwin, Lilia Hoberman, Pessy Katz, Peter Constant, Sara Aeder

The Fort Greene Park Conservancy (Conservancy) partners with the City of New York and the NYC Parks Department to steward, fundraise, and advocate for Fort Greene Park. The flourishing Brooklyn neighborhood of Fort Greene and nearby developments have positioned Fort Greene Park for significant growth opportunities over the next five to ten years. To address this opportunity, the Conservancy engaged a Capstone team in assisting with a strategic planning process. The Capstone team conducted research to assess the state of the park and identify critical needs. The study included a survey of park users, primary and secondary research, and interviews with over 20 individuals including staff, board members, community partners, peer organizations, and other key stakeholders. The team analyzed the research findings, drawing out trends through a facilitated vision statement workshop, SWOT analysis, and logic model. The team worked closely with Conservancy board members to craft a new vision statement and goals for the organization. The team synthesized the research material and analysis, which culminated in a strategic plan for the Conservancy.

Areas Of Impact
Capstone Year