Crowdsourcing Alumni Engagement

Universities face an ongoing struggle to keep alumni active and engaged in the academic and social community. Alumni are a strong source of support to universities through donations, job referrals, networking and mentorship. The Capstone team endeavored to enhance alumni engagement at NYU’s Leonard N. Stern School of Business, with the intent to develop a more active community. To accomplish this, the Capstone team experimented with a pilot program in partnership with the Social Enterprise Association (SEA) student organization at NYU. The team employed a crowdsourcing platform to interact with alumni, determining how they prefer to stay involved with the community and why that method of involvement is appealing. Through these efforts, the Capstone team was able to provide the SEA with effective strategies to enhance and maintain long-term alumni engagement focusing on grassroots efforts with other campus groups.