Determining Efficacy of Current Programs and Developing a Business Plan for Program Expansion Opportunities

The Rock School for Dance Education is one of the nation's premier schools for classical ballet training with a $4 million budget and an annual enrollment of more than 1,000 students at facilities in Philadelphia and West Chester, Pennsylvania. The School annually awards more than $500,000 in scholarships, maintains a year-round residence program in Philadelphia for 32 students, and provides a cutting-edge high school program for the most focused young dancers. The education component provides artists with a unique blend of pre-professional training, performance experience, and college-preparatory academics to ensure that they are both well-trained and well-educated. Faced with increased competition and a dynamic funding environment, The Rock School requested a Capstone team to develop a business plan to financially sustain the organization in the future. To inform this effort, the Capstone team conducted market research and undertook a five-year financial statement analysis.