Developing a business model for the Montefiore sports medicine program

The Department of Orthopedic Surgery at Montefiore Medical Center has been providing comprehensive care of all orthopedic and musculoskeletal conditions for over 50 years. More than 128,000 patients visit the center annually for its expertise in orthopedics, as well as sports medicine and oncology. A Capstone team was requested to establish current market position for Montefiore’s sports medicine program and determine the business model required to become the dominant provider of sports medicine services in the South Bronx and lower Westchester market. The Capstone team identified internal and external stakeholders, conducted a thorough literature review, and carried out process and data analyses. Based on a SWOT analysis, the team provided a list of recommendations for a sustainable business model related to short-term and long-term opportunities.