Developing a Performance Measurement and Management System

Girl Be Heard (GBH) is a nonprofit theatre company bringing global issues affecting girls to the center stage by empowering young women to tell their stories. GBH requested a Capstone team to develop a performance measurement and management system in order to capture the impact of their programs on young women and audiences. The team executed an internal analysis of GBH's current programming through organizational research and interviews with board members, staff, and clients; then conducted an external landscape analysis of peer organizations and GBH funders in order to identify types of information needed to effectively communicate GBH’s impact. Using this information, the team developed performance measures and indicators, data collection tools, and a data compilation system and conducted training sessions with GBH staff. Finally, the team created an implementation and best practices guide to assist GBH in enhancing the system for future programming.