Development and Membership Building

As the largest community center of its type on the East Coast, and the second largest in the world, the LGBT Community Center has worked for 22 years to fortify, enrichand provide a vibrant home for the LGBT Community of New York City. The Capstone team was asked to study the current membership base and non-member users of the Center to develop strategies that would strengthen the membership program. The Capstone team surveyed users of the Center over a four-week period and utilized this data to identify several short-term and long-term strategies theCenter could use to build and sustain higher levels of membership. The team’s strategy in developing action plans for the Center was to develop multiple suggestions that would complement and support each other but would also function and be successful if implemented independently.

This Capstone was made possible with the support from an anonymous donor through FJC: A Donor-Advised Fund.