DONOR CULTIVATION AND STEWARDSHIP

Changing the Present is a nonprofit organization that connects those interested in buying meaningful gifts with more than 1,500 charitable nonprofits that help make the world a better place. All donations made through Changing the Present's website go directly to the causes. Changing the Present receives only a small processing fee, which is not enough to sustain operations or grow the organization. The organization engaged a Capstone team in building a fundraising strategy tailored to its unique needs and organizational culture. The team conducted a literature review on best practices in donor cultivation and stewardship and administered and analyzed surveys of stakeholders and field experts. The team's research culminated in a set of recommendations to support the organization in developing an effective fundraising strategy to provide an avenue for sustainability and growth.