EFFECTIVE STRATEGIES FOR ENVIRONMENTAL LEGISLATIVE ADVOCACY

The Massachusetts Chapter of the national Elders Climate Action (ECA) organization is the first state chapter of a national advocacy organization that draws on the skills and experience of its members to organize and lobby around legislation that combats climate change. ECA engaged a Capstone team to reassess the strategy around its legislative advocacy work to ensure that the investment of volunteer time and expertise yields a tangible impact in advancing Massachusetts towards its goal of net zero greenhouse gas emissions by the year 2050. ECA also sought to improve its coordination with other environmental organizations to increase the effectiveness of its advocacy work. The Capstone team conducted interviews with key Massachusetts state legislators and leaders of similar environmental organizations. Based on its research, the team developed a report for the client with its findings and recommendations, tools for organizational relationship building, and a power map analysis.