Entertainment-education program analysis and synthesis

PCI Media Impact (PCIMI) is a nonprofit organization that uses storytelling and creative communications to empower communities worldwide and inspire positive social and environmental change. PCIMI requested a Capstone team to analyze and evaluate three recent environmentally-focused Entertainment-Education (E-E) programs in order to increase its knowledge and develop its evaluation methods and capacity. The team conducted literature reviews using both primary and secondary research to assess the history of E-E, environmental programs, and peer organizations. After using this analysis to determine PCIMI’s impact, the team produced a final report detailing best practices, a marketing strategy, and recommendations for the standardization of organizational monitoring and evaluation.