EXPANDING CREATIVITY EDUCATION PROGRAMS TO NEW REGIONS

Founded in 2010, The Children’s Arts Guild is a New York-based nonprofit organization that partners with parents, educators, and students to build supportive and creative learning spaces where children in grades K-12 can become socially engaged, emotionally intelligent, and productive citizens of the world. The organization enlisted a team to provide recommendations as its Authenticity in the Classroom program undergoes a period of strategic growth and endeavors to enter new domestic markets in 2022. The team completed case studies of potential school partnerships, conducted interviews with teachers, and attended an Authenticity in the Classroom day-long session. The team then produced a presentation and a final report that included a research tool for the client to use and recommendations on marketing and market entry and expansion.