FOSTERING SUSTAINABLE SOCIAL CHANGE THROUGH CORPORATEPARTNERSHIP ENHANCEMENTS

Client
SOCIAL VENTURE PARTNERS TUCSON
Faculty
Carolyn Hou
Team
Sophie Dornevil, Shiyuan Liu, Jintong Que, Qianqian Zheng

Social Venture Partners (SVP) Tucson is a nonprofit fostering
community well-being since 2006. SVP Tucson engaged the
Capstone team to evaluate and enhance its corporate partnership
model, uncovering its value proposition and impact on social
responsibility. Leveraging a multi-faceted methodology, the team
conducted background research, internal and external interviews,
and a SWOT analysis. Key findings spotlighted SVP Tucson's
strengths in network facilitation and mission alignment with
corporate partners, and revealed challenges in referral and brand
awareness. Based on its findings, the team identified opportunities
to strengthen communication and leverage partners as advocates.
The team’s strategic recommendations emphasize refining
communications, updating promotional materials, increasing event
exposure, and focusing on mentorship programs, all of which aim to
amplify corporate partnerships, promote social responsibility, and
align with SVP Tucson's mission and vision.

Focus Areas
Capstone Year
2023-2024