FOSTERING SUSTAINABLE SOCIAL CHANGE THROUGH CORPORATEPARTNERSHIP ENHANCEMENTS

Client
SOCIAL VENTURE PARTNERS TUCSON
Faculty
Carolyn Hou
Team
Sophie Dornevil, Shiyuan Liu, Jintong Que, Qianqian Zheng
Social Venture Partners (SVP) Tucson is a nonprofit fostering community well-being since 2006. SVP Tucson engaged the Capstone team to evaluate and enhance its corporate partnership model, uncovering its value proposition and impact on social responsibility. Leveraging a multi-faceted methodology, the team conducted background research, internal and external interviews, and a SWOT analysis. Key findings spotlighted SVP Tucson's strengths in network facilitation and mission alignment with corporate partners, and revealed challenges in referral and brand awareness. Based on its findings, the team identified opportunities to strengthen communication and leverage partners as advocates. The team’s strategic recommendations emphasize refining communications, updating promotional materials, increasing event exposure, and focusing on mentorship programs, all of which aim to amplify corporate partnerships, promote social responsibility, and align with SVP Tucson's mission and vision.
Focus Areas
Capstone Year
2023-2024