FUNDRAISING STRATEGIES FOR INCREASING INDIVIDUAL DONORS

LifeScene, established in 1885, is a family services organization
dedicated to serving the community of Lynn, Massachusetts
through the power of education and community engagement.
The organization accomplishes this through interventions such
as home- and community-based programming, resources, and
support. LifeScene engaged the Capstone team to assess its
current fundraising strategies and enhance its approach to donor
engagement. The team conducted an in-depth analysis of current
fundraising practices, conducted board member interviews, and
completed an environmental scan to identify gaps and areas for
improvement. Using its findings from these activities, the team
developed recommendations for LifeScene’s fundraising playbook.