Generating revenue for the center for the history of medicine and public health

The Center for the History of Medicine and Public Health (CHM), part of the New York Academy of Medicine (NYAM), was established in 2012. With more than 550,000 volumes, CHM is one of the largest medical library collections in the United States. It holds the NYAM library, a rare book reading room, and a book conservation laboratory. CHM’s activities, all supported financially by NYAM, include serving library patrons; maintaining the rare book collection; convening professional meetings; and providing tours, workshops, and seminars for the public. CHM is interested in generating significant and sustainable revenue streams by broadening the audience for its public programming. The organization engaged a Capstone team to help analyze and propose recommendations for revenue-generating strategies.