How to Successfully Increase and Upgrade Fee-for-Service Programming to Attract a More Economically Diverse Clientele
In order to implement its completed strategic plan in the areas of program and revenue development, The Educational Alliance asked the Capstone team to conduct a competitive analysis of their fee-for-service offerings in order to determine how to successfully increase program quality and drive revenue. Focusing on the areas of early childhood education, parenting, summer programs, adult programming, after school programming, sports leagues, mental health counseling, and addiction services, the Capstone team researched and examined existing programs with a primary geographic focus on the downtown neighborhoods where the predominance of current Educational Alliance programs reside. In addition to assessing competition, the Capstone team researched corresponding best-practice programs that could inform the project. The teams final deliverables will include detailed competitive data, a corresponding report with recommendations aimed at each program area, and broad organizational recommendations for ensuring quality and success.