Identifying Positive Net-Revenue Generation Opportunities

The Bridge Street Development Corporation (BSDC) in Bedford-Stuyvesant promotes central Brooklyn’s economic and cultural vibrancy through its community engagement, senior services, economic development, homebuyer assistance, and real estate development programs. Changing neighborhood demographics, along with an inconsistent flow of city funding and a shifting real estate market, have forced BSDC to evaluate how it generates revenues. In order to identify new revenue streams, BSDC enlisted a Capstone team to identify new opportunities for new-revenue generation. The team analyzed BSDC’s audited financial statements, conducted interviews with department heads and central administrators, evaluated the organization’s competitive landscape, and assessed opportunities for geographic expansion. Based on the results of their research, the Capstone team compiled a list of strategic recommendations to enable BSDC to serve its existing population while adapting to a changing local environment.