Strategies for Enhanced Alumni Engagement

Founded in 1944, Citizens’ Committee for Children of New York (CCC) is a nonprofit and nonpartisan child advocacy organization known for strong analytic work, community engagement, and fact-based advocacy. One of the organization’s signature programs, YouthAction NYC, prepares young people for civic engagement by involving them directly in public policy and community life activities, and provides a space for connecting with others. Additionally, the program shepherds development of the participants’ skills in research, public speaking, and advocacy. In an effort to better engage alumni of the program, CCC enlisted a Capstone team to create a strategy that improves upon existing engagement strategies and recommend new strategies for alumni engagement. The team conducted a literature review and environmental scan; interviewed peer organizations, CCC staff, and volunteers; and surveyed YouthAction alumni. Based on these findings, the team developed a set of recommendations to support CCC’s efforts to sustain alumni engagement.