Strategies for Enhanced Member Engagement

The Coalition for Behavioral Health is a nonprofit corporation governed by a board of directors that is composed of member agency executives and leaders of New York’s behavioral health community. It is the umbrella advocacy association of New York’s behavioral health community, representing over 100 nonprofit community-based behavioral health agencies that serve more than 400,000 consumers in all five boroughs of New York City and the surrounding counties. In an effort to retain and expand its membership base, The Coalition for Behavioral Health enlisted a Capstone team to recommend strategies on increasing member engagement and attracting new members. The team conducted a literature review, interviewed staff members, and analyzed member survey data. Based on its findings, the team developed and presented a set of recommendations to support The Coalition for Behavioral Health’s efforts to sustain and grow its member engagement and membership.