Strategies for Increasing Alumni Engagement

Client
HOSA-Future Health Professionals
Faculty
Quintin Haynes
Team
Joyce Chiao, Alexandra Hare, Farah Louis, Viktoriya Syrov
HOSA-Future Health Professionals (HOSA) is an international organization that supports students pursuing careers in healthcare through leadership training and competitive events. Despite having served over two million members, HOSA lacks a robust alumni engagement strategy to leverage this population, with only 20,000 alumni currently registered in their database. HOSA engaged a Capstone team to assist with developing a strategy to grow their alumni network and increase industry brand awareness. The team completed external and internal assessments of current alumni engagement practices, evaluated areas for improvement, and determined motivating factors for alumni engagement. The team’s assessments consisted of a literature review; over 40 interviews with external and internal stakeholders; a survey of members and alumni; and an analysis of HOSA’s membership databases, social media platforms, and website. Building on their findings, the team delivered a strategic plan for enrolling and engaging alumni that incorporates recommendations for cultivating brand awareness and industry partnerships.
Areas Of Impact
Capstone Year