Strategies to increase revenue

Built in 1976, the Brooklyn Sports Club (BSC) is a membership-based fitness center and pool located on the property of Spring Creek Towers, the largest federally-assisted rental property in the United States. The combination of underutilization and a significant, multi-year operating deficit at BSC prompted its management to engage the services of a Capstone team. The team’s objective was to identify possible strategies for increasing sustainable revenue streams at BSC by leveraging what the facility has to offer the community. The team determined the amount of available space and utilization rates at BSC through staff interviews and blueprint and schedule analysis. The team then identified pricing and fee adjustments that BSC could make to boost revenue internally. In the final report, the team identified strategic partners interested in leasing space at BSC and developed a request for proposal for BSC to cultivate renters and programs for additional revenue streams.