Strengthening Hazon’s New York Bike Ride

Hazon is a nonprofit organization dedicated to creating healthier, more sustainable communities in the Jewish world and beyond. For more than a decade, Hazon has held a multi-day fundraising bike ride, considered to be the organization’s most powerful, transformative experience, and its largest fundraising event. At its peak, the New York Bike Ride attracted 350 participants and generated $400,000 in revenue, but in recent years both participation and revenue have declined. Hazon requested a Capstone team to conduct an analysis of the Bike Ride fundraising event and formulate recommendations to reverse the downward trend. The team assessed the organization’s current strategies (i.e. fundraising, marketing, and social media), completed an environmental scan, analyzed data related to the event, and interviewed Bike Ride participants and stakeholders. The team then produced recommendations to increase Bike Ride participation and revenue, allowing Hazon to effectively pursue its mission.