Sustainable Business Plan and Strategy for Live From the Edge Theater

THE POINT is a community development organization focused on youth initiatives to revitalize the South Bronx. THE POINT relies heavily on grants, which fund more than 70 percent of its operations, and sought recommendations to reverse the ratio of grants to reliable revenue streams. THE POINT requested a Capstone team to develop a financial strategy that will accomplish three objectives surrounding its award-winning artistic program, Live From the Edge Theater: 1) perform an activity analysis to quantify existing profit and loss per production, 2) apply best-use analyses to identify underutilized revenue streams and solidify revenue that can support operations, and 3) identify, measure, and recommend strategies to implement cost-cutting measures that will decrease expenses per production. The Capstone team produced a final report that explores the effectiveness and efficiency of theater operations through the development of a facilities-management plan encompassing pricing and marketing strategies.