Utilizing stakeholder insight to enhance user experience and guide future growth strategy

Words without Borders (WWB), an organization dedicated to enhancing cultural understanding by promoting translations of international literature, is looking for ways to expand its reach and engage more readers. Through preliminary research on WWB’s organizational trends, stakeholder groups, and competitive landscape, the Capstone team gained a greater understanding of user preferences among current and prospective readers. The team also facilitated focus groups with WWB board members and key stakeholders, and distributed surveys to relevant stakeholder groups (e.g., authors, translators, publishers, donors, students, leisure readers). Final deliverables consisted of a comprehensive stakeholder survey and recommendations designed to increase the number of returning readers, enhance user experiences, and inform the organization’s future growth strategy.