The Pink Tax on Mobility: Opportunities for Innovation

Transportation Has a “Pink Tax”: Women Pay More Than Men to Travel The Pink Tax is a form of gender-based price discrimination concerning the upcharge womeni pay for specific products or services. Although the term is most frequently referenced in regard to cosmetic and personal care products, it is also prevalent in transportation services. Women are three times as likely to be concerned for their safety on shared modes of transit, and as a result, choose longer, more costly, or less efficient transportation options. The physical and psychological impact of gender-based trauma can result in lifelong preferences for cars or taxis instead of transit or bikes. Moreover, 61% of caregivers are women; escorting children or the elderly further reduces travel options and adds costs.