Barbara Brancaccio

Adjunct Assistant Professor of Public Service

Contact Details

bab2015@nyu.edu

Bio
Courses

Barbara Brancaccio serves as the Chief Communications Officer and Executive Vice President for the Department of Communications at the New York City Housing Authority (NYCHA). A communications professional with more than 25 years of experience, Barbara manages all communications for New York City’s largest residential landlord and the nation’s largest public housing authority, including more than 350,000 residents. She is the chief spokesperson, strategist, and principal communications advisor for all NYCHA policies, programs, and initiatives, leading the Department of Communications and its work to disseminate information to all stakeholders including the media, residents, employees, elected officials, partner organizations and the general public.

Prior to NYCHA, Barbara served as a communications consultant for political and advocacy campaigns, as well as local and national associations, organizations and corporations. Her extensive public service experience includes serving as the Managing Director of Press and Communications for the Governor’s Office of Storm Recovery, Deputy Commissioner for Communications and External Affairs at the City’s Department of Homeless Services, and the Executive Deputy Commissioner for Communications at the NYC Human Resources Administration. Barbara earned a Master of Arts degree from Rutgers University and a Bachelor of Arts degree from New York University.

Courses

Spring 2024

EXEC-GP.4137.: Communications and Branding for Nonprofits (EMPA)

An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations. And since many nonprofits have limited staff and financial resources available for communications activities, it is even more important that these resources be deployed as strategically as possible. This course will offer an overview of branding and communications concepts, helping students approach branding in a way that builds commitment to their organization’s mission, increases trust, creates ambassadors, and strengthens impact. Students will gain a basic familiarity with a variety of branding principles and develop strategic communication recommendations for an organization they are familiar with.

Download Syllabus

Spring 2024

PADM-GP.4137.: Communications and Branding for Nonprofits

An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations. And since many nonprofits have limited staff and financial resources available for communications activities, it is even more important that these resources be deployed as strategically as
possible. This course will offer an overview of branding and communications concepts, helping students approach branding in a way that builds commitment to their organization’s mission, increases trust, creates ambassadors, and strengthens impact. Students will gain a basic familiarity with a variety of branding principles and develop strategic communication recommendations for an organization they are familiar with.

Download Syllabus