Campaigning for Comprehensive Sexual Health Education

Client
Day One
Faculty
Noelle Damico
Team
Kristen Eaton, Marina K. Montgomery, Iris Zalun

Day One is the leading organization in New York City addressing dating violence among youth. It has joined a statewide coalition to advocate for New York State legislation requiring schools to teach healthy relationships and sexual education from kindergarten through twelfth grade. Day One engaged a Capstone team to support its work within the statewide coalition, conduct a literature review to determine opportunities and challenges from other jurisdictions, and develop legislative campaign materials highlighting healthy relationships and sexual education as violence prevention. In addition to these deliverables, the team updated Day One’s stakeholder list, researched comprehensive sexual education standards in other states, and developed high-level messaging to counter opposition arguments against the legislation. Finally, the team created campaign materials including call sheets, postcards, and presentations for the coalition to use to recruit support for the legislation from other organizations and state representatives.

Capstone Year