Developing an Alumni Ambassador Program

The Women’s Enterprise Development Center (WEDC) provides women and minorities in Westchester County and the Hudson Valley with opportunities for business ownership. WEDC hosts a 60-hour entrepreneurial training program that assists its students with navigating all aspects of starting, running, and sustaining a business. With the help of a Capstone team, WEDC aims to create an ambassador program to keep its graduates engaged and connected. The team researched and analyzed how similar organizations engage their graduates through alumni programs, and the methods by which WEDC graduates prefer to stay engaged. The team formulated recommendations and a plan for implementation over the next twelve months. The final plan lays out the groundwork for an engagement strategy with graduates, including suggested communications and events, to bring graduates back to WEDC in the upcoming months.