DEVELOPING A CORPORATE PARTNERSHIP STRATEGY

Queens Public Library (QPL) is one of the largest public libraries in the country, providing over 8,000 programs and circulating over twelve million items per year to serve Queens’ two million residents. However, QPL lacks a diverse funding stream as most of its budget comes from New York City government funding. In an effort to expand upon its programs and services and improve its financial security, QPL enlisted a Capstone team to provide critical recommendations for increasing corporate fundraising efforts. The team conducted a literature review, expert interviews, an environmental scan, and case study profiles. Based on its research, the team developed a final report providing the client with the necessary tools to implement a successful corporate partnership strategy.