Developing a Strategic Growth Strategy for Barbershop Books
Client
Reading Holiday Project
Faculty
Sonia Balaram
Team
Jonathan Cabrera, Candace Chin- Robertson, Benjamin Engle, Mildred Ngminebayihi, Joi Rae
| The Reading Holiday Project is a nonprofit literacy organization based in New York City. The organization’s debut program, Barbershop Books, aims to help young black boys identify as readers by placing children’s reading spaces in barbershops. Barbershop Books is looking to grow its program and scale its operations. The Capstone team supported Barbershop Books in developing a strategic growth plan. The team completed a literature review regarding best growth practices for comparable nonprofits and an environmental scan analyzing information from nonprofit literacy stakeholders. The team’s final report issued recommendations on expanding Barbershop Books, including ways to utilize performance indicators, strategies for developing a diverse board of directors, and techniques for engaging targeted stakeholders. |
Focus Areas
Capstone Year
2017-2018