Expanding Health Care Products and Services to the Elderly and Their Caregivers

The Jewish Home and Hospital Lifecare Systems (JHHLS) currently provides a wide spectrum of health care and health related services to the elderly population in New York City and Westchester County. With the growth rate of the elderly population currently exceeding the growth rate of professional caregivers, many family members are forced to take on the role of caregiver. Many of these caregivers are caring for families of their own, often live far away and have full-time jobs. Based on these factors, JHHLS recognized an opportunity to expand their offerings in the geriatric health services market. An analysis of existing geriatric care management services, employee assistance programs and long term care insurance assisted the Capstone team in identifying specific business opportunities in the market. Based on their research findings, the Capstone team developed a service package proposal, financial proposal and marketing recommendations for the JHHLS to expand their products and services in order to grow their business, while at the same time increasing the quality of life for those caregivers currently beyond the reach of existing services and support systems.