Fundraising Assessment and Action Plan

Asian American Film Lab
Michael Dardia
Yujia Chang, Chen Feng, Xiaoyuan Hu, Julianna Reitz, Qi Zhang

The Asian American Film Lab (AAFL) works to promote gender and ethnic diversity in films and elevate the voices of underrepresented groups. Each year, AAFL hosts several activities that are critical to the organization’s fundraising goals, including its annual gala, workshops, and a premier film festival event. AAFL enlisted a Capstone team to design a fundraising action plan to help optimize the organization’s fundraising activities and identify potential alternative sources of revenue. The Capstone team conducted analyses utilizing the donor base and the competitor landscape. Additionally, the team executed a cost-benefit analysis of AAFL’s existing programs. The team’s final deliverable to AAFL comprises a general fundraising activities assessment, a program-oriented fundraising assessment, and an action plan for implementation.

Capstone Year