MARKET ANALYSIS AND PRICING MODEL FOR EAGLE INSTITUTE

The Eagle Academy Foundation (EAF) is a Bronx-based organization that shapes the lives of thousands of at-risk youth through its all-boys public school network in New York City and New Jersey. EAF's approach-designed specifically for young inner-city men of color-addresses shortfalls in the United States' approach to public education, and in doing so, has become a national model. Following more than a decade of proven success, EAF created a new entity called Eagle Institute that offers schools across the country information, training, and consulting programs centered on EAF strategies. Eagle Institute enlisted a Capstone team to obtain a full understanding of its position in the market. The Capstone team conducted a comprehensive environmental scan and literature review, produced a SWOT analysis for the organization, and developed pricing models for each of Eagle Institute's existing and prospective products. The team's final recommendations reflected the opportunities and competitions in the market and included a pricing strategy to strengthen Eagle Institute's sustainability.