Strategies to Engage a Wider Constituency

Take Our Daughters and Sons to Work Foundation encourages young people to learn more about the workplace and potential future careers—working with schools, companies, and community organizations to make its signature programming a success. The Foundation features an annual day of participation, where parents, neighbors, aunts, and uncles are encouraged to bring a student to work with them to experience a planned day in the workplace—connecting what children learn at school with the actual working world. Since its founding in 1993, an estimated one-third of all Americans have participated in the annual day. The Capstone team was tasked with analyzing the current structure of the program to provide recommendations for expansion. The team identified and analyzed existing data from previous programming, interviewed external and internal stakeholders, and assessed the competitive landscape. The team then recommended strategies to create and strengthen partnerships with similarly-aligned nonprofits on a national level. By doing so, the foundation can use its brand recognition to reach new populations of underserved students and communities.