Data plays an increasingly important role in powering today’s enterprises, governments and society as a whole. With the rapid pace of innovation, data science, advanced analytics and Artificial Intelligence (AI) are becoming increasingly central and critical to business today. Over time, social impact organizations will deem these tools as core to achieving their mission.
This course will enable future social sector leaders to leverage these powerful tools along with an organization’s data footprint and external data sources to accelerate their organizations’ impact. This course aims to develop students’ understanding of what it takes to propel organizations along their journey to advanced use of data and AI.
New organizations may look to proactively build a culture of data from the start, while many established organizations may be navigating their digitization journey by putting new tech practices in place such as replacing paper systems with digital records, implementing Customer Relationship Management (CRM) systems, or establishing Marketing Technology (MarTech) stacks to more effectively and efficiently communicate with stakeholders across different social channels.
Students can play an important role in enabling organizations to meet the challenge of leveraging their digital footprint. This will help them more effectively communicate with stakeholders and funders, expand their donor and investor base, improve service delivery, innovate on products and program models, derive new insights to inform policy agendas, and leverage data for advocacy efforts.