The application of digital tools in healthcare has grown exponentially over the last several years. They are now firmly entrenched in the healthcare delivery model. However, after experiencing this explosive growth, the application and potential of healthtech tools remain uncertain and potentially unfulfilled. While originally embraced with much hype, much more thought has to be given to appropriate reimbursement, how to strategically integrate these tools into workflows, and how they could be used to effectively and efficiently address the unique needs of fragile or underserved populations. What are the impacts of these changes on the methods of care delivery and the quality of care?
This course will take a hands-on approach to explore digital healthcare technologies and their impact on key stakeholder groups within the industry. Beginning from the patient perspective, we will examine the challenges and opportunities these evolving technologies create from a consumer, financial, regulatory, and legal standpoint. We will provide a practical approach to researching and understanding the needs of prospective clients in the healthcare industry to develop, market, and deploy/sell innovative digital healthcare solutions.