Farra Trompeter

Adjunct Associate Professor of Public Service

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Farra Trompeter

Farra Trompeter is an Adjunct Associate Professor of Public Service at the NYU Wagner Graduate School of Public Service. She also serves as Vice President at Big Duck, a communications firm that builds strong brands, campaigns, and teams for nonprofit organizations so they can put their communications to good use as a strategic tool to advance their mission.

Trompeter serves as Board Chair for NTEN, and has previously served as a board member for the New York City Anti-Violence Project. She received her B.A. in Psychology with a minor in Interdisciplinary Studies in Health Education from American University and holds a Master of Science in Nonprofit Management from The New School.

An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations. And since many nonprofits have limited staff and financial resources available for communications activities, it is even more important that these resources be deployed as strategically as possible. This course will offer an overview of branding and communications concepts, helping students approach branding in a way that builds commitment to their organization’s mission, increases trust, creates ambassadors, and strengthens impact. Students will gain a basic familiarity with a variety of branding principles and develop strategic communication recommendations for an organization they are familiar with.

Download Syllabus

An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations. And since many nonprofits have limited staff and financial resources available for communications activities, it is even more important that these resources be deployed as strategically as
possible. This course will offer an overview of branding and communications concepts, helping students approach branding in a way that builds commitment to their organization’s mission, increases trust, creates ambassadors, and strengthens impact. Students will gain a basic familiarity with a variety of branding principles and develop strategic communication recommendations for an organization they are familiar with.

Download Syllabus

An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations. And since many nonprofits have limited staff and financial resources available for communications activities, it is even more important that these resources be deployed as strategically as
possible. This course will offer an overview of branding and communications concepts, helping students approach branding in a way that builds commitment to their organization’s mission, increases trust, creates ambassadors, and strengthens impact. Students will gain a basic familiarity with a variety of branding principles and develop strategic communication recommendations for an organization they are familiar with.

Download Syllabus

An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations. And since many nonprofits have limited staff and financial resources available for communications activities, it is even more important that these resources be deployed as strategically as possible. This course will offer an overview of branding and communications concepts, helping students approach branding in a way that builds commitment to their organization’s mission, increases trust, creates ambassadors, and strengthens impact. Students will gain a basic familiarity with a variety of branding principles and develop strategic communication recommendations for an organization they are familiar with.

Download Syllabus
Nonprofit organizations use digital communication strategies to connect with and engage audiences, increase visibility, shift attitudes, raise money, and help create social change. This three-session intensive examines how organizations use digital and social media, including mobile-first technology to build relationships with audiences and communities. Through readings, discussion of current issues in the digital space, and examples from local, national, and international organizations, students gain a broad understanding of the rapidly-changing world of online communications, fundraising, and advocacy in the nonprofit sector. Each student will analyze and develop an integrated strategy for how a nonprofit organization can maximize online engagement to support its mission while also considering its ethical implications.
Download Syllabus

An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations. And since many nonprofits have limited staff and financial resources available for communications activities, it is even more important that these resources be deployed as strategically as
possible. This course will offer an overview of branding and communications concepts, helping students approach branding in a way that builds commitment to their organization’s mission, increases trust, creates ambassadors, and strengthens impact. Students will gain a basic familiarity with a variety of branding principles and develop strategic communication recommendations for an organization they are familiar with.

Download Syllabus
Nonprofit organizations use digital communication strategies to connect with and engage audiences, increase visibility, shift attitudes, raise money, and help create social change. This three-session intensive examines how organizations use digital and social media, including mobile-first technology to build relationships with audiences and communities. Through readings, discussion of current issues in the digital space, and examples from local, national, and international organizations, students gain a broad understanding of the rapidly-changing world of online communications, fundraising, and advocacy in the nonprofit sector. Each student will analyze and develop an integrated strategy for how a nonprofit organization can maximize online engagement to support its mission while also considering its ethical implications.
Download Syllabus