Developing a Strategic Plan

Client
Dancewave
Faculty
John Ceffalio
Team
Sofia Chrysikopoulou, Tianyi Jiang, Shihui Liu, Zheng Wang, Yijie Yin

Dancewave is a small nonprofit organization that provides dance education and studio rental in Brooklyn with the aim of promoting gender equality and community development. Dancewave recently launched its first capital project to create a new arts and community center. In preparation for this development, Dancewave enlisted a Capstone team to assist in creating a strategic plan. The team conducted a landscape competitive analysis, financial statement analysis, and organizational budget modeling. In the strategic plan delivered to Dancewave, the team included marketing and financial strategies that will best position Dancewave for successful and sustainable expansion within the organization and in partnership with its communities and stakeholders.

Capstone Year
2018-2019