Evaluating Member Engagement of a Nursing Education Program
Client
NYU Rory Meyers College of Nursing
Faculty
Susan Abramowitz
Team
Chhavi Arora, Adair Littell, Miriam Merkin, Christine Zhang
| NYU Rory Meyers College of Nursing houses the Nurses Improving Care for Healthsystem Elders (NICHE) program, a nursing education and consultation program designed to improve geriatric care in healthcare organizations. The NICHE program provides resources for nursing and interdisciplinary teams to achieve organizational goals for the care of patients. These resources include critical leadership training alongside core nursing and gerontology curricula. Its growth in recent years has been coupled with an increasing need to evaluate its client engagement strategies to maintain its competitive positioning. NICHE enlisted a Capstone team to assess its ability to provide current and prospective clients with products and services that reflect the modern landscape. The team conducted a domain-specific literature review, qualitative research with staff and clients, and stratified analyses of the membership base. Their research and analysis results informed a set of recommendations for NICHE to consider a refreshed and evidence-based member engagement and marketing strategy. |
Focus Areas
Capstone Year
2017-2018