Key to the planning profession is engagement. Most of a planner’s work necessitates engagement of institutions and of people in order to effectuate change, and change (or prevention thereof) is the planner’s currency. Specifically this course will look at community engagement, or engagement of the public within a defined geography. What is community? How is it defined? What does it look and feel like? And how does it manifest itself, or not, as part of the planning process? Communities in the United States are rarely equitable, particularly as it relates to planning.

This course examines digital content marketing for nonprofits, NGOs and corporate philanthropy through a practical lens. Through case studies across industries, it explores professional digital marketing, and develops fundamentals for digital professionals including principles of design thinking, strategy, measurement, analytics and more.

Organizational storytelling both effectively communicates an organization’s mission and builds empathy for its cause. A story is more than an exposition, climax, and resolution. Effective storytelling weaves a narrative that tells a systemic story about the social justice movement. The course will offer an overview on how to strategically use values-based communications, helping students understand how to move persuadable audiences to garner support for social justice issues.

The goal of the course is to help students get the most out of every form of communication: to change minds with the written word, win allies in person, to sway audiences in presentations, and to get what they want out of the various forms of communication most common in the careers of recent NYU Wagner graduates.  Students will work both individually and collaboratively on a series of communications deliverables including: 1) Issue Briefs; 2) Memos; 3) Oral Presentations; 4) Press Releases; 5) Talking Points; 6) one-pagers; 7) Podcast; 7) A short video; and 8) A final unifi

In our increasingly data-reliant and data-saturated society, people who understand how to leverage data to generate insights have the power to change the world. Data visualization and storytelling is a crucial skill for policy and data analysts, communications and marketing professionals, and managers and decision-makers within nonprofits, social organizations and the government. With the advent of visualization tools that do not require coding, data storytelling in the digital age is also an attainable skill set for people with varying levels of technical ability.

The public/nonprofit administrator, whether primarily concerned with management, policy or finance, is called upon to manage or becomes involved in a wide variety of conflicts. Conflict is ubiquitous - within and between organizations and agencies, between levels of government, between interest groups and government, between interest groups, between citizens and agencies, etc.

An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations.

This is an advanced course for students who plan to become policy analysts.  Students (a) extend their familiarity with methodologic issues, including research designs, measurement problems, and analytic approaches; (b) get hands-on experience with management, analysis, and presentation of data; and (c) develop skills in reading, critiquing, and reporting on policy-relevant research.

Students will have an opportunity to learn about fundraising, as well as philanthropy more broadly. This introductory course will examine the range of ways to raise funds from government, individuals, foundations and corporations. The importance of stewardship, program evaluation, and the role of the board and staff in developing effective fundraising strategies will be addressed.

The public/nonprofit administrator, whether primarily concerned with management, policy or finance, is called upon to manage or becomes involved in a wide variety of conflicts. Conflict is ubiquitous - within and between organizations and agencies, between levels of government, between interest groups and government, between interest groups, between citizens and agencies, etc.

Effective development, planning, execution and communication of special projects are critical to all types of public service organizations. Service organization, health providers and other institutions constantly pursue new initiatives – offering new services, developing creative approaches to service delivery, beginning new program components, opening new facilities, introducing new technologies – to address the demands of their constantly changing environment. Nonprofit and government organizations face similar pressures are also rely on special projects to address them.

An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations.