Communications in the Age of AI

Public service work involves some amount of writing and communications. But the tools for success have dramatically changed in the last few years with the development and deployment of Large Language Models and Artificial Intelligence. This communications course will equip students with the skills to leverage AI tools, such as GPT, GrammarlyGo, and other AI products, to produce compelling and persuasive communication  deliverables.

Equitable Community Engagement

Key to the planning profession is engagement. Most of a planner’s work necessitates engagement of institutions and of people in order to effectuate change, and change (or prevention thereof) is the planner’s currency. Specifically this course will look at community engagement, or engagement of the public within a defined geography. What is community? How is it defined? What does it look and feel like? And how does it manifest itself, or not, as part of the planning process? Communities in the United States are rarely equitable, particularly as it relates to planning.

Strategic Communications for Advocacy

Organizational storytelling both effectively communicates an organization’s mission and builds empathy for its cause. A story is more than an exposition, climax, and resolution. Effective storytelling weaves a narrative that tells a systemic story about the social justice movement. The course will offer an overview on how to strategically use values-based communications, helping students understand how to move persuadable audiences to garner support for social justice issues.

Communication Skills for Public Service

The goal of the course is to help students get the most out of every form of communication: to change minds with the written word, win allies in person, to sway audiences in presentations, and to get what they want out of the various forms of communication most common in the careers of recent NYU Wagner graduates.  Students will work both individually and collaboratively on a series of communications deliverables including: 1) Issue Briefs; 2) Memos; 3) Oral Presentations; 4) Press Releases; 5) Talking Points; 6) one-pagers; 7) Podcast; 7) A short video; and 8) A final

Data Visualization and Storytelling

In our increasingly data-reliant and data-saturated society, people who understand how to leverage data to generate insights have the power to change the world. Data visualization and storytelling is a crucial skill for policy and data analysts, communications and marketing professionals, and managers and decision-makers within nonprofits, social organizations and the government. With the advent of visualization tools that do not require coding, data storytelling in the digital age is also an attainable skill set for people with varying levels of technical ability.

Conflict Management and Negotiation (EMPA)

The public/nonprofit administrator, whether primarily concerned with management, policy or finance, is called upon to manage or becomes involved in a wide variety of conflicts. Conflict is ubiquitous - within and between organizations and agencies, between levels of government, between interest groups and government, between interest groups, between citizens and agencies, etc.

Communications and Branding for Nonprofits (EMPA)

An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations.

Estimating Impacts in Policy Research

This is an advanced course for students who plan to become policy analysts.  Students (a) extend their familiarity with methodologic issues, including research designs, measurement problems, and analytic approaches; (b) get hands-on experience with management, analysis, and presentation of data; and (c) develop skills in reading, critiquing, and reporting on policy-relevant research.

Fundamentals of Fundraising

Students will have an opportunity to learn about fundraising, as well as philanthropy more broadly. This introductory course will examine the range of ways to raise funds from government, individuals, foundations and corporations. The importance of stewardship, program evaluation, and the role of the board and staff in developing effective fundraising strategies will be addressed.

Conflict Management and Negotiation

The public/nonprofit administrator, whether primarily concerned with management, policy or finance, is called upon to manage or becomes involved in a wide variety of conflicts. Conflict is ubiquitous - within and between organizations and agencies, between levels of government, between interest groups and government, between interest groups, between citizens and agencies, etc.

Project Management

Effective development, planning execution and communication of special projects are critical to all types of public service organizations. Service organization, health providers, nonprofits and government organizations constantly pursue new initiatives and projects to address the demands of their constantly changing environment. This course offers an introduction to the basic concepts and methods for directing projects and provides students with tools that prepare them for success as a project manager. 

Communications and Branding for Nonprofits

An organization’s brand can help it raise money, create change, and recruit participants as it effectively communicates its mission. But a brand is more than just a logo or a memorized elevator pitch, it is the way both internal and external audiences perceive your organization—and shaping this perception is as essential to the success of nonprofit and public organizations as it is to for-profit organizations.