Course Subject
PADM-GP
.
Course Number
2119
-
Course Credit
3
points

Marketing for Nonprofit Organizations

Course Description

A practical, in-depth examination of successful marketing for cultural and nonprofit organizations. Includes thorough coverage of the tools of marketing, their applications, and results. Provides an understanding of and practical uses for positioning an organization within its marketplace; developing a marketing plan and creative strategy; managing a board of directors and developing a long-range plan; fund raising in the private sector; and ancillary income.

Prerequisites

CORE-GP 1020 or HPAM 1833 for EMPA Nurse Leaders

Semester
Summer
Fall
Course by Topic