This is How we Look: Quick Tips
Logo Usage
Primary Logo
Short
- Used as primary logo for all school communications.
Other Logo Options
Long
- Primary for outside audiences where additional information or context is needed.
- Formal communications.
Stacked
- Used sparingly when the design requires a square logo.
Black & White; Reversed
- Use when design calls for monochrome logo.
Size
No smaller than 0.25 inches tall for print and 30 pixels tall for digital. There is no maximum size limit, but use discretion when sizing the logo—avoid making it the most dominant element on a page.
Breathing Room
Observe clear space around the logo.
Incorrect Logo Usage
- No distorting.
- No rotating.
- No alterations.
- No effects.
- No busy backgrounds.
- No colors.
Colors
Primary Color
The NYU Violet is the primary color and should be dominant. This can be achieved by using Violet prominently—but not frequently—and surrounding it with white space. Tints of Violet are recommended for differentiating adjacent areas with color
Violet
- RGB 87 6 140
- HEX #57068c
Tint #1
- RGB 126 10 203
- HEX #7E0ACB
Tint #2
- RGB 65 14 103
- HEX #410E67
Tint #3
- RGB 33 3 56
- HEX #210338
Tint #4
- RGB 20 1 34
- HEX #140122
Accent Colors
Three (3) accent colors are used to create a sense of optimism and vibrancy. Blue and yellow are the preferred colors in this set. Any of these colors can be used in large areas, but never adjacent to each other. Green is used sparingly.
Blue
- RGB 0 100 199
- HEX #0064C7
Yellow
- RGB 255 210 0
- HEX #FFD200
Green
- RGB 86 188 0
- HEX #56BC00
Supporting Neutrals
These neutral colors anchor and balance the rest of the palette.
Black
- RGB 0 0 0
- HEX #000000
Medium Gray
- RGB 102 102 102
- HEX #666666
Light Gray
- RGB 229 229 229
- HEX #E5E5E5
White
- RGB 255 255 255
- HEX #FFFFFF
Typography
NYU Perstare
NYU Perstare is the primary typeface and should be used in all communications. To communicate a clear hierarchy, “Ultra” or “Bold” is used to establish document titles and subtitles, and “Regular” is used for body text.
- Get NYU Perstare: Download the desktop version of NYU Perstare (NYU NetID required) at nyu.edu/brand/font.
- To access the web version of NYU Perstare, email digital.communications@nyu.edu with context for your request.
- Download a pdf of the type specimen sheet to pin up in your reference.
- Verdana is the fallback font when NYU Perstare is not supported.
Archer
Archer is the secondary typeface used for editorial body copy in designed collateral and digital assets.